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Crown's electric forklifts are employed on an every day basis to carefully transport warehouse resources and commodities. The organizations comprehensive product line features manual propelled pallet stackers and lift trucks, power pallet stackers and lift trucks, counterbalanced sit down and stand up lift trucks, narrow-aisle turret trucks, narrow-aisle reach lift trucks, and order picking equipment.
Environmental stewardship and sustainability are a very essential part of the Crown philosophy. Decades of thought leadership have enabled Crown to benefit clients whilst improving the natural environment. ISO 14001 certification has been attained for company management and environmental efforts in production. Crown has proudly achieved numerous awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was started in the rural American community of New Bremen, Ohio, USA. The business has grown from a one-room operation into an internationally prominent company, currently considered to be the 7th largest forklift producer on the planet.
The Crown company was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family company later that same year. Currently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head at the moment, becoming the fourth generation of the Dicke descendants to maintain this position.
Crown in the beginning started with a small client base producing temperature controls that they manufactured for coal burning furnaces. The assembly of these control items took place in a former hardware store located in New Bremen, Ohio, where Crown’s head office currently remain.
In 1949, responding to the public’s mounting interest in television, Crown shifted into the production of antenna rotators. This product was utilized to improve TV reception and image quality. The company’s lucrative move allowed them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the worldwide demand for TV antenna rotators.
Crown History -1950's to 1975
Crown soon diversified its production to include the repair of mechanized and electrical components for private and government use in the early 1950's. Following several successful bids inside a short period of time, the company had built a respectable business in this field.
Flexibility and success dominated Crown’s ability to diversify once again. In 1957, production into the materials handling industry started with lift truck production. The organization believed the industry demanded a smaller line of superior quality forklifts. Crown quickly created an exceptional series of contemporary equipment and swiftly grew to be the most rapidly evolving materials handling company with its collection of products.
In 1966, Crown ventured outside of the US materials handling marketplace and into Australia. Sydney, Australia is home to the regional headquarters and at present leads Crown’s Asia Pacific service, sales and advertising and marketing teams. Crown remains an unwavering industry leader these days, supported by exceptional operations, solid sales and solid manufacturing operations.
In 1968, Crown established itself in the European marketplace by acquiring an Irish manufacturing plant from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown began their first London operation situated nearby Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing forklifts across Europe through independent dealers.
Crown History - 1975 to Current Day
Crown at the moment has a considerable network of Crown-owned and independently-owned sellers in various key global marketplaces delivering a vast fleet of electric lift trucks. They are accountable for managing the company’s product sales and service.
There is Corporate facilities in Munich, Germany and in New Bremen Ohio, which offer promotional sales and national advertising support to all of their dealers and sales personnel. Crown sellers and sales personnel are trained in-house in many disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, marketing and advertising, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of global sellers and Crown-owned sellers effectively operate in nearly 100 foreign city environments.
The 6 USA manufacturing locations for Crown include New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, building lift trucks in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
